Silas, Jerome, and Sasha Are Members of the Marketing Team

question 67

Multiple Choice

Silas, Jerome, and Sasha are members of the marketing team at Widget Innovations, Inc. (WII) , and are responsible for generating ideas for new marketing strategies. Silas has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Sasha has the best record of making good recommendations to Alvaro, the vice president of marketing. Jerome can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Alvaro pays careful attention to what Sasha has to say, but he generally does not pay much attention to what Jerome proposes. In addition to Alvaro, Sasha has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. According to research, the best way for Silas, Jerome, and Sasha to improve their team hierarchical sensitivity would be to implement

• A) groupthink.
• B) action learning.
• C) collaborative problem solving.
• D) nominal group technique.
• E) personal clarification.

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Definitions:

Internet-Based Calendar

A digital calendar accessible through the internet, allowing users to manage events and schedules online from various devices.

Sherman Antitrust Act

A landmark federal statute in the United States passed in 1890 aimed at preserving competitive markets by prohibiting monopolies and restraint of trade.

Federal Legislation

Laws enacted by the national government that apply to the entire country.

Federal Trade Commission Act

A United States federal law established in 1914 to prevent unfair competition and deceptive practices in the marketplace, creating the Federal Trade Commission.