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A Consumer's Level of Arousal While Watching an Ad Can

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A consumer's level of arousal while watching an ad can be measured with observational research.


Definitions:

Oceanic Divergent Boundaries

Boundaries between tectonic plates that are moving away from each other, often resulting in the formation of new oceanic crust through volcanic activity.

Conveyor-belt Manner

A way of describing the movement and recycling of materials, often used in the context of plate tectonics and ocean currents.

Asthenosphere

A region of the Earth's upper mantle that lies just below the lithosphere and is involved in plate tectonic movements due to its plasticity.

Mid-ocean Ridges

Underwater mountain ranges formed by the upwelling of magma where tectonic plates are diverging, key sites of seafloor spreading.

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