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Describe the Mystery Shopper and How They Are Used by Marketing

question 45

Essay

Describe the mystery shopper and how they are used by marketing researchers.


Definitions:

Social Loafing

A situation in which people put in less effort towards reaching a goal when they are part of a group compared to when they are working solo.

Conformity

is the behavioral change to align with the norms or standards of a group, often influenced by peer pressure or the desire to fit in.

Unusual

Deviating from what is typical or expected, often attracting attention because of its distinctiveness or strangeness.

Ordinary

Commonplace or standard, not special or exceptional.

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