Test Marketing Sounds Like a Natural Step in the Progression

question 52

Essay

Test marketing sounds like a natural step in the progression of a product through the product development process.However,there are some risks associated with conducting test markets.Hence,what are factors that should be taken into account in determining whether or not to conduct a test market?

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Definitions:

Common Ground

Shared interests, beliefs, or understanding among individuals or groups that can serve as a basis for communication.

Obscuring

The act of making something unclear or difficult to understand, often by covering it up or disguising the true nature of the information.

Bad News

Information or feedback that is unwelcome or unpleasant, often related to negative outcomes or situations.

Negative Message

A communication that conveys bad news, rejection, or feedback that might not be favorable to the recipient.