Examlex
Field experiments in marketing are conducted in the actual marketplace.
Maslow's Hierarchy
A theory of psychological health predicated on fulfilling innate human needs in order of their priority, leading to self-actualization.
Affiliation Needs
A person's need to feel a sense of involvement and belonging within a social group, impacting their social interactions and relationships.
Self-Actualization Needs
The highest level in Maslow's hierarchy of needs, focusing on achieving one's full potential and self-fulfillment.
Affiliation Needs
The human desire to build and maintain social relationships, connections, and a sense of belonging with others.
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