Which Type of Scale Would Be Least Helpful to the Researcher

question 30

Multiple Choice

Which type of scale would be least helpful to the researcher who wants to know how intensely respondents feel about a brand?

• A)Likert
• B)constant sum
• C)rank order
• D)semantic differential
• E)none of these

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Definitions:

Deadweight Loss

A loss in economic efficiency that can occur when equilibrium for a good or service is not achieved or is not achievable.

Price Ceiling

A government-imposed limit on how high the price of a product can be, intended to protect consumers from high prices.

Monopolist

A single seller in a market who controls the supply of a product or service, and thus, has significant power to set prices.

Deadweight Loss

The drop in economic productivity happening when the optimal free market balance for a good or service isn't met.