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A Marketing Research Firm Is Attempting to Measure Customer Satisfaction

question 31

Essay

A marketing research firm is attempting to measure customer satisfaction of a local restaurant.Design a scaled questionnaire that will address such factors as location,food quality,the restaurant staff,pricing,and any other relevant factors.


Definitions:

Income

The financial gain obtained by an individual or entity from work, investment, or other sources.

Disabled-Parking Passes

Permits issued to individuals with disabilities that allow them to park in designated spaces close to building entrances for easier access.

Efficiency

The extent to which resources are allocated in the most effective manner, maximizing output from a set of inputs.

Equity

Equity refers to fairness or justice in the way people are treated and is often considered in economic and legal contexts to ensure fair distribution of resources and opportunities.

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