The Following Scale Is Illustrative of a __________Scale

question 15

Multiple Choice

The following scale is illustrative of a __________scale.
____definitely buy
____probably buy
____might buy
____might not
____probably not
____definitely not

• A)purchase intent
• B)semantic differential
• C)rank order
• D)Likert
• E)none of these

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Definitions:

Content Validity

The degree to which a test or measure reflects the entire range of material it is supposed to be testing.

Content Validity

The extent to which a test or questionnaire accurately covers or represents the specific content it aims to measure.

Construct Validity

The extent to which a test or instrument measures the theoretical construct it is intended to measure.

Criterion-related Validity

A measure of how well one variable or test predicts an outcome based on information from other variables.