If a Marketer Wants to Correlate an Ordinal Ranking of TV

question 1

Multiple Choice

If a marketer wants to correlate an ordinal ranking of TV sets with the nominal scale variable gender,the marketer would have to use_____________.

• A)ANOVA
• B)Pearson's product-moment correlation
• C)z-test
• D)chi-square test
• E)none of these

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Definitions:

Hierarchical Thinking

An approach that emphasizes a structured order or ranking within systems or organizations, often focusing on varying levels of importance or authority.

Non-Substitutability

The characteristic of being unique or irreplaceable, often in the context of resources or roles within an organization.

Work Performed

The tasks, duties, and objectives completed or to be completed by an employee or a team in a given period.

Structural Holes

Situations in social networks where there is an absence of ties between two parts of a network, creating opportunities for information brokerage.