Simon Started Working at Solaris Industries Right After College, and He

question 9

Multiple Choice

Simon started working at Solaris Industries right after college, and he had instant rapport with his boss, Felix. Felix not only showed him the ropes, but always encouraged Simon as he pursued his goals, such as starting graduate school. Over the years, Simon and Felix developed a close relationship, with Felix coming to Simon's wedding and his graduation. The other employees in Felix and Simon's department love Felix as well. A few months ago, Felix retired and was replaced by Emmett. Emmett has a very different personality but soon proves himself to be an effective and motivating boss. What do you think is a likely reaction of Simon to this change?

• A) He tells his colleague Naomi that things are not the same and that he is thinking about leaving the company.
• B) Simon, along with the rest of the employees feel demoralized, unmotivated, and angry about the change.
• C) He is resentful because he feels he should have gotten Felix's job, so he talks to senior management.
• D) After a period of depression, Simon experiences a renewed sense of commitment to the company.
• E) Simon's affect-based trust of Felix and the company is transferred to Emmett.

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Definitions:

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.

Undifferentiated Strategy

A marketing approach where a product is marketed to the entire market with no segmentation, assuming all customers have similar needs.

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.