RESEARCH STUDY 11.1 Dr. Elder Was Interested in the Way People Recognize Objects

question 25

Multiple Choice

RESEARCH STUDY 11.1
Dr. Elder was interested in the way people recognize objects as members of categories. For example, what makes us recognize a dog as being a dog and not a cat? More specifically, he was curious as to whether people think about categories in a more complex way if they contemplate an "opposite" category first. For example, does a person think differently about the category of "southern" if they are also thinking about the category of "northern"? He is also curious as to whether people categorize differently if they are exposed to category members compared with generating category members. Dr. Elder has four groups of participants (with 30 people in each group) . In Group A, participants were told to cut out pictures of dogs and cats from magazines. In Group B, participants were told to cut out pictures of just dogs from magazines. In Group C, participants were told to draw pictures of cats and dogs. In Group D, participants were told to draw pictures of just dogs. After doing this for 30 minutes, participants in all groups were asked to list the attributes that define the "dog" category. Having a higher number of attributes listed was considered to be an indication of thinking about the category in a more complex way. The results of his study are below.
-Refer to Research Study 11.2 above to answer the following question. In the study described above,Dr.Elder will need to examine _________ main effects and __________ interactions.

• A) 3, 3
• B) 3, 4
• C) 3, 8
• D) 4, 4
• E) 8, 3

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Definitions:

Institutional Memory

The collective knowledge and history held within an organization, enabling it to learn from past experiences and decisions.

Hidden Cost

Expenses not immediately apparent or obvious when purchasing or investing in something, often becoming clear later on.

Product Quality

refers to the characteristics of a product that determine its ability to satisfy stated or implied customer needs.

Service Quality

Refers to the measurement of how well a delivered service matches the customer's expectations.