What Four Main Elements Does the Marketing Mix Contain

question 64

Short Answer

What four main elements does the marketing mix contain?

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Definitions:

Effort Justification

is a concept in social psychology that explains why people tend to assign greater value to outcomes they've worked hard to achieve.

Cognitive Dissonance

A state of psychological discomfort caused by holding two or more conflicting thoughts, beliefs, or attitudes.

Self-Consistency Dissonance

The discomfort experienced when one's actions are not consistent with one's self-concept, leading to cognitive dissonance.

Cognitive Dissonance

The discomfort in one's mind occurring when holding multiple opposing beliefs, ideas, or values concurrently.