All of the Following Are Ways to Collect Useful Marketing

question 111

Multiple Choice

All of the following are ways to collect useful marketing research information except

• A) sending questionnaires by mail.
• B) conducting telephone polls.
• C) conducting personal interviews.
• D) buying from commercial or governmental data sources.
• E) impulsively stopping persons on the street to inquire about their buying habits.

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Definitions:

Payment

The transfer of money or goods in exchange for a product or service.

Overtime Salaries

Compensation paid to employees for hours worked beyond their normal working hours, usually at a higher rate than the regular hourly wage.

Expenses

Economic costs a business incurs through its operations to earn revenue, representing the outflow of assets or incurring of liabilities.

February

The second month of the year in the Gregorian calendar, often associated with being the shortest month.