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Greer, Inc., is developing a marketing information system to try to improve its marketing efforts. Internal sources of marketing data the company could incorporate in the MIS include all of the following except
Training Motivation
The drive and eagerness of individuals to participate in training programs, influenced by factors such as personal interests and perceived relevance.
Person Analysis
A process used in organizational training and development to identify the individual needs of employees, determining who needs training and what kind of training is necessary.
Skill Deficiency
The lack of necessary skills to perform tasks or jobs adequately.
Training Effort
The amount of time, energy, and resources devoted to developing and implementing training programs to achieve desired outcomes.
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