What Focuses on Using Information About Customers to Create Marketing

question 94

Multiple Choice

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?

• A) Customer relationship management
• B) Electronic data interchange
• C) Business-to-consumer marketing
• D) Strategic partnerships
• E) The marketing concept

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Definitions:

Business Plan

A document that outlines a company's goals, strategies, market analysis, financial projections, and operational structures.

Market Description

An overview or analysis of a specific market, including size, growth, trends, and demographics.

Change Management

The approach to transitioning individuals, teams, and organizations to a desired future state, managing the human aspects of change to achieve successful outcomes.

Refining Strategy

The process of adjusting and improving a strategy to ensure it is more effective in achieving goals, considering new insights or changes.