The Bitty-Baby Store Wants to Update Its Way of Doing

question 47

Multiple Choice

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

• A) Creating cross-departmental teams to generate more new-product ideas
• B) Doubling its advertising budget to reach its customers more frequently
• C) Attempting to obtain more information from present customers
• D) Finding new distribution methods that improve delivery times
• E) Modifying pricing structures to increase sales

---

Definitions:

Actual Cause

Also known as "cause in fact," it is a factor or event that is a direct cause of an occurrence or injury.

Foreseeability Test

A legal principle used to determine if the harm caused was reasonably predictable as a consequence of an action or omission, impacting liability.

Contributory Negligence

Contributory negligence is a legal concept that can reduce or eliminate the plaintiff's right to recover damages if it is found that the plaintiff's own negligence contributed to the harm suffered.

Actual Damages

A sum of money equal to the real financial loss suffered by an injured party. Also called compensatory damages.