Kari and Carole Recently Opened a Local Candy Store

question 30

Multiple Choice

Kari and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?

• A) Market segmentation
• B) Undifferentiated approach
• C) Differentiated
• D) Concentrated
• E) The marketing-mix approach

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