A Marketing Strategy Consists of the Selection and Analysis of a Target

question 2

Multiple Choice

A marketing strategy consists of the selection and analysis of a target market and

• A) the examination of potential market regions.
• B) the determination of product features and benefits to meet the customers' needs.
• C) decisions about how to distribute the product and at what price.
• D) decisions about how and where to advertise and promote the product.
• E) the creation and maintenance of an appropriate marketing mix.

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Definitions:

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