Coca-Cola Wants to Determine How Popular Its New Soft Drink

question 145

Multiple Choice

Coca-Cola wants to determine how popular its new soft drink will be before launching it nationwide. What will Coca-Cola most likely use?

• A) Its marketing information system
• B) External data
• C) Internal data
• D) Marketing research
• E) Employee survey

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Definitions:

Responsiveness

The ability of a system or organization to quickly and effectively react to changes.

Carrier

A company that provides transportation services for goods, typically via land, sea, or air.

Mode of Transportation

Refers to the various methods or forms used to move people or goods from one place to another, such as by road, rail, air, or sea.

Supply Chain

The entire network of entities, directly or indirectly interlinked and interdependent, involved in serving the same consumer or customer with products or services.