Is McDonald's "Golden Arches" Symbol a Brand Name or a Brand

question 130

Short Answer

Is McDonald's "golden arches" symbol a brand name or a brand mark? Define each term, and state how they differ.

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Definitions:

Disconfirmation Bias

The tendency to notice, refute and regard as weak, arguments that contradict our prior beliefs.

Current Beliefs

Current beliefs refer to the opinions or convictions held by an individual at the present time.

Heuristic Processing

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Technical Jargon

Specialized vocabulary or terminology associated with a particular field or area of expertise.