Brand Names Such as Tide, Surf, Biz, and Wisk Are

question 194

Multiple Choice

Brand names such as Tide, Surf, Biz, and Wisk are effective names because they

• A) suggest special characteristics and benefits of the product.
• B) are easy for customers to say, spell, and recall.
• C) are generic terms for detergent.
• D) indicate the products' uses.
• E) blend with competing brand names.

---

Definitions:

Field

In computing, a specific area allocated for a particular piece of data within a record in a database or a form.

MIS

Management Information Systems, technology systems that process data to support decision-making in organizations.

Consolidated Picture

A comprehensive view or summary of a complex set of data or information.

Detailed Data

Highly granular and specific information that provides in-depth insights into subjects, allowing for thorough analysis and understanding.