Click It, Inc. Travis Is a Salesperson for Click It, Inc. Click It

question 184

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc. Click It does not sell products with its own brand name. Instead, its products are created for different retail stores and carry the store brand. Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing. He suggested using a different pricing strategy. More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units. This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc. Because Click It sells its products under different brand names, each product is a

• A) manufacturer brand.
• B) private brand.
• C) producer brand.
• D) generic brand.
• E) no name brand.

---

Definitions:

Debt Financing

Raising capital through borrowing money that must be repaid over time, with interest, from lenders or financial institutions.

Industry Standard

A prevalent practice, process, or guideline followed within a specific industry to ensure quality, safety, and efficiency.

Debt Financing

Raising funds for a company by selling debt instruments to individuals or institutional investors.

Liquidity

This concept describes how easily an asset or security can be converted into ready cash without affecting its market price.