The Product Life-Cycle Stage in Which Consumer Awareness and Acceptance

question 16

Multiple Choice

The product life-cycle stage in which consumer awareness and acceptance of the product are low, there are few competitors, and there is a gradual rise in sales because of promotion is called

• A) extension.
• B) introduction.
• C) growth.
• D) decline.
• E) maturity.

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Definitions:

Total Capital

The sum of a company's debt and equity, representing the total funds available to the business for use.

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Date of Record

The specific date set by a corporation on which the shareholders of record are identified and entitled to receive dividends or distributions.

Shareholder's Investment

The total amount of money that shareholders have invested in a company.