David Believes That All Promotional Activities Should Be Completely Eliminated

question 91

Multiple Choice

David believes that all promotional activities should be completely eliminated. What commonly held misconception does David likely have about promotion?

• A) He believes that promotion is unnecessary and simply causes prices to be high.
• B) He thinks advertising and personal selling are the only functions of marketing.
• C) He thinks that promotion is expensive.
• D) He believes a company's good reputation is the only tool that it needs.
• E) He feels that competition in a free enterprise system would thrive without promotion.

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Definitions:

Neolithic Transition

The shift from hunting and gathering societies to agriculture and settlement, marking the beginning of the Neolithic Age.

Oasis Theory

A theory about the transition to agriculture, proposing that people started farming in areas where natural resources were abundant, like oases.

Agriculture

The science, art, and practice of cultivating plants and livestock, marking a key development in the rise of sedentary human civilization.

Food Production

The process of cultivating food crops and raising animals for consumption, an essential component of human civilization and survival.