The Strategy of Setting Prices at Uneven Amounts That Are

question 90

Multiple Choice

The strategy of setting prices at uneven amounts that are slightly below an even or whole number of dollars is called

• A) penetration pricing.
• B) price skimming.
• C) sample pricing.
• D) introductory pricing.
• E) odd-number pricing.

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.