If McDonald's Website Was Green and Black and Did Not

question 10

Multiple Choice

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use

• A) integrated marketing communications.
• B) public relations.
• C) a promotion mix.
• D) primary-demand advertising.
• E) coordinated strategic planning.

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Definitions:

Blood Alcohol Content

The concentration of alcohol in one's bloodstream, used legally to assess intoxication for driving and other legal limits.

Stigmatizing

The action of branding someone or something as disgraceful or unacceptable based on certain characteristics or behaviors.

Ethnic Background

A person's heritage or cultural background, including the nationality, culture, ancestry, and language(s) associated with their family or ancestors.

Social Diversion

Activities or behaviors intended to provide an escape from the routines of daily life or to distract from societal pressures and norms.