Driscoe, Inc

question 188

Multiple Choice

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

• A) Increase product awareness.
• B) Hire a marketing manager within one year.
• C) Convey product information.
• D) Increase sales by 10 percent.
• E) Expand the market share by 5 percent.

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Definitions:

Demand Shifts

Changes in the demand curve due to factors other than the price of the good itself, such as changes in consumer preferences, income, or the prices of related goods.

Quantity Demanded

The entirety of a good or service that buyers are willing and have the ability to buy at a stated price.

Complements

Goods or services that are used together, where an increase in consumption of one leads to an increase in consumption of the other.

Crop Destroyed

A situation where agricultural produce is damaged or obliterated due to factors like natural disasters, pests, or disease.