Which of the Following Is True About Yellow Pages Advertising

question 54

Multiple Choice

Which of the following is true about Yellow Pages advertising?

• A) The majority of advertising is used by local advertisers rather than national advertisers.
• B) Nearly all advertising is used by large, national advertisers.
• C) Ads are placed weekly and can consistently be changed.
• D) Fewer than 25 percent of adults read Yellow Page ads approximately once a week.
• E) Yellow Pages ads can be easily changed at any time.

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Definitions:

Progressive Need Gratification

Progressive need gratification refers to the ongoing process of satisfying one’s needs and desires in a stepwise or continuous manner.

Existence Need Category

Basic human needs related to physical and material well-being, such as food, water, shelter, and safety.

Alderfer

Refers to Clayton Paul Alderfer's ERG theory, which condenses Maslow's hierarchy of needs into three core needs: Existence, Relatedness, and Growth.

Motivation Factors

Elements or conditions that encourage a person to act or behave in a certain way, often leading to increased effort and energy towards achieving a goal.