The Product Variable of the Marketing Mix Can Include All

question 85

Multiple Choice

The product variable of the marketing mix can include all of the following except

• A) creation of brand names.
• B) consumer perception of the product price.
• C) development of product packaging.
• D) warranty issues.
• E) repair services.

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Definitions:

Warranty Costs

Expenses associated with repairing or replacing products under warranty.

Estimated Warranty Liability

A liability recorded on the financial statements to cover the expected cost of product warranties.

FICA Taxes

Federal Insurance Contributions Act taxes are payroll taxes deducted from employees' paychecks and matched by employers to fund Social Security and Medicare.

Medicare Taxes

Taxes collected in the United States to fund the Medicare program, typically withheld from employee earnings.