The Marketing Concept Is a Philosophy That States That an Organization

question 28

Multiple Choice

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

• A) increase market share.
• B) increase sales.
• C) achieve the organization's goals.
• D) produce high-quality products.
• E) coordinate its activities to increase production.

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Definitions:

Excellence Theory

General theory of PR that explains characteristics of excellent communications.

Social Media

Digital platforms that facilitate the creation and sharing of information, ideas, personal messages, and other content via virtual communities and networks.

Strategic Managers

Professionals responsible for setting the overarching goals, strategies, and policies of an organization to ensure its long-term success and competitiveness.

Symbolic-interpretive Model

A framework in social science that emphasizes the role of symbols and interpretation in the social world.