When Campbell's Introduced a Line of Low-Sodium Soups in Response

question 71

Multiple Choice

When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?

• A)Selling concept
• B)Production concept
• C)Customer concept
• D)Marketing concept
• E)Retailing concept

---

Definitions:

Group Counseling

A form of therapy involving a group of individuals discussing their issues collectively under the guidance of a counselor.

Nutrition Counselor

A health professional specialized in providing advice and guidance on diet, eating habits, and nutritional health.

Evaluations

The process of assessing or appraising a person, item, or situation to make a judgment about its value, quality, or importance.

Ideal Group Size

The optimal number of individuals in a group to ensure effective participation, interaction, and achievement of goals.