A Market Orientation Requires the Organization Wide Generation of Market

question 103

True/False

A market orientation requires the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.

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Definitions:

Gross Domestic Product

The total monetary value of all goods and services produced within a country's borders in a specific time period.

International Companies

Businesses that operate across multiple countries, engaging in global trade, production, or services, and often influencing economic patterns worldwide.

Opportunity

A set of circumstances that makes it possible to do something, often leading to new possibilities or growth.

General Price

The common or prevailing price level for goods or services in a market.