A Competitive Advantage Exists When a

question 61

Multiple Choice

A competitive advantage exists when a

• A)firm matches a core competency to opportunities it has discovered in the marketplace.
• B)firm does marketing better than its competitors.
• C)combination of circumstances and timing allow a firm to reach an attractive target market.
• D)firm observes a fit between the key requirements of a market and its own capabilities.
• E)firm has a strong marketing plan.

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Definitions:

Salience

The perceived importance of a good or service.

Demand Curve

Relationship between the quantity of a good that consumers are willing to buy and the price of the good.

Price Increase

A rise in the cost of goods or services.

Snow Storm

A weather event characterized by heavy snowfall and often leading to significant disruptions, such as transportation delays and infrastructure damage.