What Focuses on Using Information About Customers to Create Marketing

question 94

Multiple Choice

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?

• A) Customer relationship management
• B) Electronic data interchange
• C) Business-to-consumer marketing
• D) Strategic partnerships
• E) The marketing concept

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Definitions:

Valuation Techniques

Methods used to estimate the value of an asset, liability, or company, incorporating various financial models and approaches.

Non-recurring Measurements

Financial assessments that are unusual or infrequent and not expected to happen often in the future.

Corresponding Asset

An asset that is directly related or linked to another activity or transaction, often in financial reporting or accounting.

Provision For Warranties

An estimate of future costs related to repairing or replacing products under warranty, recognized as a liability on the balance sheet.