Based on the Work by the Boston Consulting Group, Products

question 46

Multiple Choice

Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are

• A) dogs.
• B) cash cows.
• C) stars.
• D) question marks.
• E) pigs.

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Definitions:

Intensive Distribution

A distribution strategy that places products in as many outlets as possible to maximize exposure and sales.

Exclusive Distribution

A market strategy where a manufacturer restricts the distribution of a product to a single distributor or a few selected distributors.

Driving Time

The amount of time spent driving from one location to another, often considered in planning routes or estimating travel time.

Proximity

The state of being physically close or near, often used in marketing to discuss the importance of location in consumer behavior and retail strategy.