Examlex
Discuss the different ways of organizing the marketing unit.
Actual
Pertaining to what is real or existing in fact, not just in possibility or theory.
Ideal Selves
The person one aspires to be, representing one's hopes, aspirations, and personal standards.
Self-esteem
A person's overall sense of their value or worth.
Symbolic Consumerism
The concept that consumers purchase and use goods not only for their functional value but for their symbolic meaning within society or personal identity.
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