Using Information About Customers to Create Marketing Strategies That Develop

question 97

Multiple Choice

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

• A) computer resource management.
• B) customer resource management.
• C) customer relationship management.
• D) customer research management.
• E) e-marketing.

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Definitions:

Computer Search

The process of using a computer to find information stored in a database or the internet through keywords or queries.

Electronic Health Records

Digital versions of patients' paper charts, which contain comprehensive health information accessible to authorized healthcare providers.

In-Service Presentation

An educational session or training provided to employees during work hours, often aimed at updating skills or knowledge.

Incentive Payment

A payment or reward offered to motivate or encourage a specific action or achievement, often used in business, healthcare, and employment settings.