A Firm That Wants to Put More Senior Management Personnel

question 19

Multiple Choice

A firm that wants to put more senior management personnel into the field,to get closer to customers,and to enable the company to respond more quickly and efficiently to competitors would probably organize its marketing unit on the basis of

• A)functions.
• B)regions.
• C)customer types.
• D)markets.
• E)products.

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Definitions:

Inferior Good

A good, such as used clothes, for which demand decreases, or shifts leftward, as consumer income rises.

Potatoes

A starchy tuber vegetable grown and consumed worldwide, serving as a staple food in many cultures.

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded by consumers.

Personal Computers

Computing devices designed for individual use, as opposed to computers intended for shared or organizational usage.