Which of the Following Is False with Regard to Customer

question 155

Multiple Choice

Which of the following is false with regard to customer lifetime value?

• A) It is a key measurement that forecasts a customer's lifetime economic contribution based on continued relationship marketing efforts.
• B) It can be calculated by taking the sum of the customer's present value contributions to profit margins over a specific timeframe.
• C) It includes not only an individual's propensity to engage in purchases but also his or her strong word-of-mouth communication about the firm's products.
• D) All customers have equal value to a firm.
• E) It is the only gauge that incorporates revenue,expense,and customer behavior and adopts a customer-centric approach.

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Definitions:

Leadership Approach

The methodology or style adopted by leaders or managers in guiding, directing, or influencing their team or organization.

Environment

The aggregate of surrounding things, conditions, or influences in which an organism or entity operates.

Budget Reports

Financial documents that detail the projected and actual income and expenditure over a particular period.

Risk Analysis

The process of identifying, assessing, and prioritizing risks to minimize, monitor, and control the impact of unfortunate events.