Suppose a Customer Calls Ann's Office at Frito-Lay in Atlanta

question 82

Multiple Choice

Suppose a customer calls Ann's office at Frito-Lay in Atlanta.The customer has a friend in Seattle who was just telling her about a new snack Frito-Lay has introduced that is selling rapidly.Ann's office does not market this product,and at the present knows very little about it.Based on this information,this firm is most likely organized according to which of the following?

• A) Function
• B) Product
• C) Region
• D) Customer
• E) Market

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Definitions:

Foreign Competition

The presence of companies from different countries competing in a market, often emphasizing the global nature of business.

European Union

The European Union is a political and economic union of member states that are located primarily in Europe, aiming to promote peace, stability, and economic cooperation among its members.

Cross-border Trade

Involves the exchange of goods or services between entities in different countries, navigating various regulations and market conditions.

Tariffs

Taxes imposed on imported goods to regulate trade, protect domestic industries, or generate revenue for the government.