The Time Lag Between the Performance of Marketing Activities and Their

question 29

Multiple Choice

The time lag between the performance of marketing activities and their results

• A)limits the marketing manager's ability to measure the effectiveness of marketing activities.
• B)facilitates the ability to measure performance.
• C)increases the chance of accurate measurement.
• D)limits the amount of money to be spent on measurement.
• E)increases the likelihood of having a successful marketing mix.