Scenario 2.1 Use the Following to Answer the Questions

question 82

Multiple Choice

Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company.Employees have been known to dress up in costume on an airplane,engage in "games" with the passengers,and generally provide a fun atmosphere for traveling.While other airlines have low rates of customer satisfaction,Southwest tends to maintain a high rating with its customers.Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum,adding to the negative experience of airline travel.Southwest keeps its costs low through several methods,one being that they do not serve meals on flights,or provide pre-boarding passes.The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country.Southwest is known for its low fares,its dependability,and its on-time flights.
-Refer to Scenario 2.1.Maintaining the current culture of "fun" for Southwest Airlines' employees is most likely a(n)

• A)marketing strategy.
• B)marketing objective.
• C)organization resource.
• D)environmental force.
• E)overall organizational objective.

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Definitions:

Nonparametric Method

Statistical methods that do not assume a specific distribution for the data, making them flexible in analyzing data without certain underlying assumptions.

Independent Samples

Two or more groups of data that do not influence each other and are randomly selected from a population.

Median Response Time

The middle value of response times arranged in order, such that half the responses are faster and half are slower.

Nonparametric Procedure

Statistical methods that do not assume a specific distribution for the data, often used when data doesn't fit normal distribution assumptions.