Although Matt's Company Engages in Environmental Scanning and Analysis,he Feels

question 36

Multiple Choice

Although Matt's company engages in environmental scanning and analysis,he feels more comfortable changing his policies and strategies to adapt to environmental forces rather than trying to influence these forces.Matt has a(n) ____ approach to marketing environmental forces.

• A) inactive
• B) reactive
• C) proactive
• D) negative
• E) variable

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Definitions:

Indicator Variable

A variable, usually binary, used to represent the presence or absence of a categorical effect in regression models.

Groceries

Consumer goods, especially food and household items, sold by a grocer.

Log Odds

The logarithm of the odds ratio, used in logistic regression to describe the relationship between a binary dependent variable and one or more independent variables.

Mammogram

A radiographic examination of the breasts to screen for and diagnose breast cancer.