The Objective of Sampling in Marketing Research Is to

question 139

Multiple Choice

The objective of sampling in marketing research is to

• A) obtain responses from as many people as possible.
• B) control independent variables that might influence research results.
• C) select representative units from a total population.
• D) ensure that measures in the study are reliable.
• E) provide data that can be used to test the hypotheses being investigated.

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Definitions:

Approach-Avoidance Conflict

A psychological conflict that occurs when a goal or event has both attractive and unattractive qualities, leading to indecision or ambivalence.

Life Stress

A term referring to the physical and psychological strain or tension resulting from one's response to challenges, demands, and changes in life.

Lazarus

Often associated with the psychological concept of stress and coping mechanisms, inspired by the work of psychologist Richard Lazarus.