The Most Basic Principles of Marketing Ethics Are

question 121

Multiple Choice

The most basic principles of marketing ethics are

• A)philanthropic responsibilities.
• B)economic responsibilities.
• C)universally accepted behaviors.
• D)written as laws and regulations.
• E)included in the marketing code of ethics.

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Definitions:

Times Interest Earned

A financial ratio that measures a company's ability to meet its interest obligations, calculated as earnings before interest and taxes divided by interest expense.

Debt-to-Assets Ratio

Debt-to-Assets Ratio is a financial ratio indicating the proportion of a company's assets that are financed through debt, used as a measure of financial leverage.

Quick-Ratio

A measure of a company's ability to meet its short-term obligations with its most liquid assets, calculated as (Cash + Marketable Securities + Accounts Receivable) / Current Liabilities.

Common Size Income Statements

A financial statement in which all line items are expressed as a percentage of revenue, allowing for easy comparison across companies and time periods.