Marketing Research Is Best Defined as

question 123

Multiple Choice

Marketing research is best defined as

• A)the systematic design,collection,interpretation,and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
• B)a framework for the day-to-day management and structuring of information gathered by marketers.
• C)a continuous gathering of data for an organization to make marketing decisions
• D)the collecting of data from secondary sources and internal documents.
• E)an intuitive process for making decisions based on personal knowledge and experience.

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Definitions:

Divisional Organizations

Companies structured into semi-autonomous units called divisions, each with its own resources and objectives, aligned under the larger organizational umbrella.

Functional Organizations

A type of organizational structure where the company is divided into smaller groups based on specialized functional areas such as marketing, finance, and engineering.

Network Structure

An organizational design focused on connecting various entities (e.g., departments, organizations) through informal networks rather than hierarchical lines of authority.

Central Core

The primary or most important area, aspect, or concept within a system, organization, or field of study.