If McDonald's Runs a Promotion Advertising Big Macs for $1

question 91

Multiple Choice

If McDonald's runs a promotion advertising Big Macs for $1.50,it must ensure that each of the company's restaurants has sufficient staff and product on hand to handle expected demand.This relates to which of the following marketing management activities?

• A) Strategic planning
• B) Planning
• C) Organizing
• D) Implementation
• E) Marketing control

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Definitions:

Functional Currency

The primary currency of the primary economic environment in which an entity operates and carries out its transactions.

Exchange Rate Fluctuations

Variations in the value of one currency in relation to another, affecting the relative price of goods and services between countries and impacting international trade and investments.

Currency Hedge

A financial strategy used to minimize or manage the risks associated with changes in currency exchange rates affecting investments or transactions.

Exchange Rate

The price of one currency in terms of another currency, used for converting one currency into another.