The Real Value of Marketing Research to the Organization Can

question 14

Multiple Choice

The real value of marketing research to the organization can best be measured by

• A)its immediate impact on profits.
• B)the amount of time spent.
• C)how much it costs.
• D)improvements in the ability to make decisions.
• E)the increase in sales volume or market share.

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Definitions:

Autonomy

The degree to which a job provides the employee with the discretion and independence to schedule their work and determine how it is done.

Motivating Potential Score

A measure used to evaluate the motivational properties of jobs based on five core job dimensions, intending to predict job satisfaction and motivation.

Job Diagnostic Survey

A tool used to measure the elements of a job, as per the Job Characteristics Model, to determine how motivating the job is for employees.

Growth Need Strength

The degree to which an individual desires and is motivated by opportunities for personal growth and development within their job or career.