When Marketing Researchers Try to Manipulate an Independent Variable and Measure

question 120

Multiple Choice

When marketing researchers try to manipulate an independent variable and measure the resulting changes in a dependent variable, they are engaging in

• A)surveys.
• B)secondary data gathering.
• C)interviews.
• D)observation.
• E)experimentation.

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Definitions:

Intoxicated

denotes a state of being impaired, usually by alcohol or drugs, affecting cognitive and physical abilities.

Substantive Unconscionability

Unconscionability that derives from contract terms that are so one-sided, unjust, or overly harsh that the contract should not be enforced.

Unconscionable

Describes terms or agreements that are so unfair to one party that no reasonable or informed person would agree to them.

Life Insurance

A contract between an insurer and a policyholder that pays a designated beneficiary a sum of money upon the death of the insured person.