Scenario 6.2 Use the Following to Answer the Questions

question 10

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that different rail lines wanted engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 6.2. Which of the following targeting strategies is GE Transportation most likely using?

• A)Undifferentiated
• B)Differentiated
• C)Concentrated
• D)Selective
• E)Market diffusion

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Definitions:

Natural Selection

The process by which heritable traits that make it more likely for an organism to survive and successfully reproduce become more common in a population over successive generations.

Biological Systems

Complex networks of biologically relevant entities such as cells, organisms, or ecosystems that function through systematic interactions.

Interact

To act in such a manner as to have an effect on another; in biology, it often refers to the way biological entities, such as molecules or organisms, affect each other.

Interdependent

The reciprocal relationship between entities where each depends on the other, leading to a situation where their interactions significantly influence their viability or functionality.